[图书][B] Neuromarketing: Exploring the brain of the consumer
L Zurawicki - 2010 - books.google.com
Over the last 10 years advances in the new field of neuromarketing have yielded a host of
findings which defy common stereotypes about consumer behavior. Reason and emotions …
findings which defy common stereotypes about consumer behavior. Reason and emotions …
Positive mood and resistance to temptation: The interfering influence of elevated arousal
A Fedorikhin, VM Patrick - Journal of Consumer Research, 2010 - academic.oup.com
We investigate the interfering influence of elevated arousal on the impact of positive mood
on resistance to temptation. Three studies demonstrate that when a temptation activates …
on resistance to temptation. Three studies demonstrate that when a temptation activates …
The role of behavioral mind-sets in goal-directed activity: Conceptual underpinnings and empirical evidence
RS Wyer Jr, AJ Xu - Journal of Consumer Psychology, 2010 - Elsevier
The cognitive and motor behavior that people perform in the course of pursuing a goal can
induce a mind-set that persists to influence the strategy they use to attain very different goals …
induce a mind-set that persists to influence the strategy they use to attain very different goals …
Consumption as feelings
L Zurawicki, L Zurawicki - Neuromarketing: Exploring the Brain of the …, 2010 - Springer
Studying consumers refers to how people perceive, learn, remember and feel in the context
of acquiring and using products and services. Such an analysis is tremendously complex. In …
of acquiring and using products and services. Such an analysis is tremendously complex. In …