We investigate the interfering influence of elevated arousal on the impact of positive mood
on resistance to temptation. Three studies demonstrate that when a temptation activates …

Mood effects have been studied in consumer behavior literature, but prior research
investigating the joint impact of mood and surprise on satisfaction is scant. To bridge this …

The present study investigates the influence of self-regulatory focus on consumer ethical
beliefs (ie, consumers' judgment of various unethical consumer practices). The self …

Mit der vorliegenden Arbeit geht meine Promotion zu Ende und ich muss feststellen, dass
ich mich nicht nur im Zuge meines Dissertationsthemas intensiv mit Emotionen beschäftigt …

Consumer's differentiated perception and appraisal of a product's country-of-origin (COO)
exerts large influence on perception of the COO-image (COI) and on the perceived product …

투자의사결정 (financial decision making) 은 위험지각이 크면서 소비자 재무 상태에 큰 영향을
미치기 때문에 소비자 연구에서 중요한 영역이라 할 수 있다. 금융서비스 영역에서 투자 상품 …

While people often feel “ruled by their passions,” individuals can and do exert substantial
control over their emotional experiences. A growing body of literature in psychology …

Though societally-held norms about emotion are an ever-present factor that guide and
shape our emotional experiences, little research has examined how these norms might …

No work, however original, can ever be the work of a sole person. Even if each word I have
written here is my own, they have been influenced by those whose work I have read, those …

An entrepreneur can start the business by buying an existing business rather than starting a
new one from scratch. Past studies have argued that there are always benefits and costs in …