Today, consumer reviews are available on the Internet for a large number of product
categories. The pros and cons expressed in this way uncover individually perceived …

Preference measurement by means of conjoint analysis (CA) has been a success story of
market research. The main goal of this class of methods is to obtain estimates of the relative …

This article chapter provides an up‐to‐date review of methods that have come to be called
conjoint analysis. These methods enable marketing researchers to determine trade‐offs …

ABSTRACT The Pairwise Comparison‐based Preference Measurement (PCPM) approach
has been proposed for products featuring a large number of attributes. In the PCPM …

Most European countries, amongst others Germany, have liberalized their electricity markets
which enables customers to choose their preferred electricity provider and select among a …

Manufacturers design and develop numerous product variants to address different customer
preferences in the competitive market. One product could be characterized by a vector of …

Research on integrative modeling has gained considerable attention in recent years and
expert opinion has been increasingly recognized as an important data source and modeling …

The technological advancements of the last decade brought with them digital products with a
large number of features and options. This enhanced functionality, however, turned out to be …