Normatively, consumers should incorporate opportunity costs into every decision they make,
yet behavioral research suggests that consumers consider them rarely, if at all. This …

Robots are increasingly being applied to home and healthcare settings, designed to serve
as personal systems. The concept of personal use implies that a robot may interact socially …

New meat substitutes need to be recognized as alternatives to meat. We therefore
investigated which category representations consumers have of meat and meat substitutes …

Most theories of categorization posit feature-based representations. Markman and Stilwell
(2001) argued that many natural categories name roles in relational systems and therefore …

We present 4 experiments investigating dynamic and flexible aspects of semantic activation
spread during speech planning. In a semantic blocking paradigm, pictures of objects were …

For thirty years, marketing research has regularly integrated the idea of perceived
“congruency” in its models. A disparate literature, difficult to organize in a coherent whole …

Lines of Thought addresses how we are able to think about abstract possibilities: How can
we think about math, despite the immateriality of numbers, sets, and other mathematical …

Abstract Inspired by Barsalou's (Journal of Experimental Psychology: Learning, Memory,
and Cognition, 11, 629–654, 1985) proposal that categories can be represented by ideals …

Purpose Kiran and colleagues (Kiran, 2007, 2008; Kiran & Johnson, 2008; Kiran &
Thompson, 2003) previously suggested that training atypical examples within a semantic …

Grounded cognition offers a natural approach for integrating Bayesian accounts of optimality
with mechanistic accounts of cognition, the brain, the body, the physical environment, and …