L Hollebeek - Journal of strategic Marketing, 2011 - Taylor & Francis
Organizations are increasingly seeking customer participation and engagement with their brands. Despite significant practitioner interest, scholarly inquiry into the 'customer brand …
B Edvardsson, B Tronvoll, T Gruber - Journal of the academy of marketing …, 2011 - Springer
According to service-dominant logic (SD logic), all providers are service providers, and service is the fundamental basis of exchange. Value is co-created with customers and …
SP Osborne, L Brown - Public administration, 2011 - Wiley Online Library
This paper explores the dialogue about innovation in public services currently found within public policy and creates an interaction between research and practice about its strengths …
P Frow, A Payne - European journal of marketing, 2011 - emerald.com
Purpose–The value proposition concept and the stakeholder perspective have received relatively little attention within Service‐Dominant (S‐D) logic. This paper sets out to explore …
L Kimbell - International journal of design, 2011 - ijdesign.org
This paper considers different ways of approaching service design, exploring what professional designers who say they design services are doing. First it reviews literature in …
RF Lusch, SL Vargo - European Journal of Marketing, 2011 - emerald.com
Purpose–The purpose of this paper is to respond to the criticism O'Shaughnessy and O'Shaughnessy made of service‐dominant logic in EJM, on behalf of both the paper and the …
D Ford - Industrial Marketing Management, 2011 - Elsevier
This article arose directly from discussions at the 2nd Otago Forum on Service-Dominant (SD) logic held at the University of Otago in December 2008. It builds on the papers …
J Minkiewicz, J Evans, K Bridson… - Journal of Services …, 2011 - emerald.com
Purpose–This paper seeks to empirically examine the relationship between corporate image and customer satisfaction in the leisure services sector. It also aims to examine the …
S Baron, G Warnaby - Industrial Marketing Management, 2011 - Elsevier
This article addresses the call for empirical work to contribute to the ongoing critique of service-dominant (SD) logic, and for an assessment of its potential reach to practitioners. It …