Purpose–This paper aims to respond to the call to help organisations to systematically
engineer their customer experiences. Its objective is to investigate how organisations …

This paper introduces the concept of service-dominant logic as a research paradigm in
marketing management. It does so in the context of tourism management's need to engage …

Purpose–The purpose of this paper is to analyze the emerging crowd‐funding phenomenon,
that is a collective effort by consumers who network and pool their money together, usually …

Drawing on an empirical study of public transport, this paper studies interactive value
formation at the provider—customer interface, from a practice—theory perspective. In …

1 Background and purpose Although there are some earlier publications, today's research
into service marketing has in roots in the 1970s. Three internationally recognized schools of …

According to service-dominant logic (SD logic), all providers are service providers, and
service is the fundamental basis of exchange. Value is co-created with customers and …

Research to date on service innovation is rooted primarily in traditional new product
development focusing on tangible goods. In this article, the authors invoke insights from the …

Adopting a service perspective or logic on business directs suppliers' focus in business
relationships towards engaging with their customers' business processes. The purpose of …

Purpose–The value proposition concept and the stakeholder perspective have received
relatively little attention within Service‐Dominant (S‐D) logic. This paper sets out to explore …

The aim of this article is to examine the concept and functioning of value propositions, seen
through a service-dominant logic (SD) lens. The variety of perspectives used to understand …