Service-dominant (SD) logic can function as a strategic business logic that portrays creating
superior value in conjunction with—rather than for—customers as a source of competitive …

The focus of this article is on discussing the foundations, conceptual development, and
implications of resource interaction in inter-organizational networks. The article …

This article explores in-depth what health care customers actually do when they cocreate
value. Combining previously published research with data collected from depth interviews …

Purpose–The purpose of this paper is to frame innovation as a process of co‐creation
according to a practice‐based view. Design/methodology/approach–The paper focuses on …

This empirical paper presents the results of a detailed case‐study investigation of co‐
creation in radical service innovation. The rationale for the paper is that detailed …

Service operations management (SOM) has a rich history of important but not widely
recognized contributions to research and practice. There also seems to be some uncertainty …

Purpose–The purpose of this paper is to offer a reflective account of the emergence of new
marketing theory as seen through the lens of the Nordic School of Service …

The notion of value co-creation is central to the discourse of Service-Dominant Logic (SD
logic) yet there remains little agreement among academics seeking to explain or research …

Purpose–This paper coins the construct of Service Orientation (SO) and empirically
develops its measurement in the context of business‐to‐business (B2B) e‐commerce. SO is …

This research uses the Kano model of satisfaction to investigate professor characteristics
that create student satisfaction as well as those attributes that can cause their dissatisfaction …