Choice Modeling and SEM: Integrating Two Popular Modeling Approaches in Empirical Marketing Research
L Hildebrandt, D Temme, M Paulssen - … models and methods in theory and …, 2012 - Springer
The paper shows how two dominant methodological approaches in quantitative marketing
research of the last decades can be integrated. Combining the strengths of covariance …
research of the last decades can be integrated. Combining the strengths of covariance …