The application of neuroscience to marketing, and in particular to the consumer psychology
of brands, has gained popularity over the past decade in the academic and the corporate …

Recent work has emphasized the role that orbitofrontal cortex (OFC) has in value-based
decision-making. However, it is also clear that a number of discrepancies have arisen when …

The prefrontal cortex makes up almost a quarter of the human brain, and it expanded
dramatically during primate evolution. The Neurobiology of the Prefrontal Cortex presents a …

What makes one person more intellectually able than another? Can the entire distribution of
human intelligence be accounted for by just one general factor? Is intelligence supported by …

Music evokes complex emotions beyond pleasant/unpleasant or happy/sad dichotomies
usually investigated in neuroscience. Here, we used functional neuroimaging with …

We use neuroimaging to predict cultural popularity—something that is popular in the
broadest sense and appeals to a large number of individuals. Neuroeconomic research …

Emotion processing and decision-making are integral aspects of daily life. However, our
understanding of the interaction between these constructs is limited. In this review, we …

Reward maximization is a core motivation of every organism. In humans, several brain
regions have been implicated in the representation of reward magnitude. Still, it is unclear …

The primate orbitofrontal cortex (OFC) is involved in reward processing, learning, and
decision making. Research in monkeys has shown that this region is densely connected …

Background Our ability to measure the cognitive components of complex decision-making
across species has greatly facilitated our understanding of its neurobiological mechanisms …