Whilst the same group differences can be explained in many ways, explanations of group
differences tend to spontaneously figure the distinctive attributes of lower‐status groups …

The Psychology of Language is a thorough revision and update of the popular second
edition. It contains everything the student needs to know about the psychology of language …

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco
focused on branding--a subject generating intense interest both in academia and in the" real …

abstract We advocate for more tolerance in the manner we collectively address categories
and categorization in our research. Drawing on the prototype view, organizational scholars …

Cognitive Psychology in and out of the Laboratory provides an applied approach for
undergraduate courses in cognitive psychology. Kathleen Galotti′ s accessible writing style …

Collaborative filtering (CF) is an important and popular technology for recommender
systems. However, current CF methods suffer from such problems as data sparsity …

Page 1 GABLER EDITION WISSENSCHAFT Forschungsgruppe Konsum und Verhalten
Franz-Rudolf Esch Wirkung integrierter Kommunikation Ein verhaltenswissenschaftlicher …

Five experiments provide evidence for a class of 'dual character concepts.'Dual character
concepts characterize their members in terms of both (a) a set of concrete features and (b) …

The present research shows in 4 studies that cognitive load can reduce the impact of
temptations on cognition and behavior and, thus, challenges the proposition that distraction …

A well-known brand can enhance the perceived value of a product. For example, a brand
can assure customers of consistent product quality, differentiate the product from competitive …