Effects of a perceived brand crisis on product evaluation and purchase intention: the moderating roles of brand credibility and brand attachment

SY Park, SW Lee - Journal of Global Scholars of Marketing …, 2013 - Taylor & Francis
Since a crisis always arises unexpectedly, companies are often unprepared to face it. It is
obvious that no company can be perfectly safe from crises, and even the greatest company …

[图书][B] Kognition und Strategie: zur konstruktiven Basis des strategischen Managements

CU Lüer - 2013 - books.google.com
In den letzten Jahren haben vor allem amerikanische Forscher empirisch untersucht, wie
Manager Probleme erkennen und Situationen begreifen. Christoph Ulrich Lüer greift diese …

The management of the effects of a hurricane: A study of higher education crisis management processes as viewed through a performance management system

T Sutherland - 2013 - oaktrust.library.tamu.edu
On September 13, 2008, Hurricane Ike, a huge storm with tropical storm force or greater
winds extending 275 miles from the eye, made landfall in Galveston, Texas submerging over …

[图书][B] Crisis Decision Analysis: How to Save More Lives?

X Wang - 2013 - search.proquest.com
A crisis creates a decision situation in which it is challenging to apply decision analysis as a
normative decision-making approach. The existing literature on crisis decision making lacks …

[引用][C] Türkiye-Bulgaristan ilişkilerinde 1989 krizi: Kriz yönetimi açısından bir inceleme

Z Gürsoy - Yıldız Teknik Üniversitesi, 2013 - platform.almanhal.com
منصة المنهل لقد انتهت الجلسة. يرجى العمل على إعادة تحديث الصفحة إعادة تحديث يرجى الانتظار...
يتم تحضير الملف الاستخدام المجاني إذا كنت ترغب في الوصول الكامل إلى هذا المحتوى وقاعدة …