Global usage of the Internet has increased remarkably in the past few decades, thus
necessitating a better understanding of e-commerce adoption across cultures. Against this …

When they experience service failures, customers look for causes. They seek to understand
whether the service firm could have prevented the failure (controllability attribution) and …

This article is the first to empirically examine the effect of customer loyalty in retail price
negotiations. Across three field studies and one negotiation experiment, the authors …

The authors identify, synthesize, and evaluate antecedents, components, and outcome
factors of exporter–importer relationship quality following a meta-analysis of the extant …

Although design and technological innovations are conceptually distinct and require
significantly different resource investments by the firm, little is known about how differing …

The impact of host–home country similarity on firm performance has long been debated in
the international marketing literature with inconclusive, if not contradictory, findings. Taking a …

Drawing from the attention-based view of the firm, this study adds to research on the
entrepreneurial process of early and rapid internationalization by investigating the mediating …

Psychic distance is a key element in the field of international marketing. Unfortunately, the
literature exhibits a lack of consistency with respect to its effects. To help increase …

International marketing manager decisions pertaining to a new experience product's global
rollout are critical to the product's country-level performance. Extending work on the lead …

In the mixed-motive dyad of the headquarters–subsidiary relationship, subsidiaries often
request more autonomy than headquarters concede. To shed light on subsidiaries' desire for …