Understanding heterogeneity among elderly consumers: an evaluation of segmentation approaches in the functional food market

LDT van der Zanden, E van Kleef… - Nutrition Research …, 2014 - cambridge.org
It is beneficial for both the public health community and the food industry to meet nutritional
needs of elderly consumers through product formats that they want. The heterogeneity of the …

Moralities in food and health research

S Askegaard, N Ordabayeva, P Chandon… - Journal of Marketing …, 2014 - Taylor & Francis
Society has imposed strict rules about what constitutes a 'good'or a 'bad'food and 'right'or
'wrong'eating behaviour at least since antiquity. Today, the moral discourse of what we …

Study of the perception of consumers in relation to different ice cream concepts

VM da Silva, VPR Minim, MAM Ferreira… - Food Quality and …, 2014 - Elsevier
The assessment of consumer perceptions towards foods is of paramount importance in the
development and marketing of products. Seven ice cream concepts: Traditional, Light, Zero …

A Brunswik lens model of consumer health judgments of packaged foods

JL Orquin - Journal of Consumer Behaviour, 2014 - Wiley Online Library
Consumer health judgments of packaged food were compared with an objective
healthfulness criterion using a Brunswik lens model. Consumer judgments were obtained …

Social and individual determinants of adolescents' acceptance of novel healthy and cool snack products

MK Nørgaard, BT Sørensen, KG Grunert - Appetite, 2014 - Elsevier
Four new, healthy snack products, consisting of fruit, vegetables, bread, dip and topping,
were tested with 600 Danish adolescents aged 9–16. Participants could view, handle, and …

Are food brands that carry light claims different?

T Sjostrom, A Maria Corsi, C Driesener… - Journal of Brand …, 2014 - Springer
Little is known about the market performance of brands that carry light claims (for example
low fat, low sugar) in comparison to their regular counterparts. In order to fill this gap, we …

[PDF][PDF] Razones de consumo de galletas tipo saludables

P Salazar Palacio, D Duque Arredondo - 2014 - repository.eia.edu.co
Desde hace algunos años, se ha extendido una corriente a nivel mundial que está
evocando lo natural y saludable por encima de la demás oferta de alimentos. Gracias a esta …

[图书][B] Food and the performance of social class in emerging adulthood

B Hoffman - 2014 - search.proquest.com
Social class is a fluid, ambiguous aspect of identity. It is possible to perform social class by
using various communicative markers such as language and clothing. Food is also …

[图书][B] Getting fuller-figured women in the picture: from stigmatised consumers to embodied authors

A Blanchette - 2014 - search.proquest.com
Whilst the idealisation of extreme slenderness is widely recognised as a problematic issue,
the negative portrayal of larger individuals is rarely criticised for its link with stigmatisation …