Facebook as a tool for building customer relationships in the hospitality industry: A quantitative study on the effects of Facebook activities on relationship drivers and …
E Larsson, M Eriksson - 2014 - diva-portal.org
The main purpose of this study is to investigate the effects of Facebook activities on
relationship drivers and relational benefits and the effect of relationship drivers of relational …
relationship drivers and relational benefits and the effect of relationship drivers of relational …