PIE: A holistic preference concept and measurement model

HJ Kim, YH Park, ET Bradlow… - Journal of Marketing …, 2014 - journals.sagepub.com
Extant preference measurement research, including conjoint analysis, has been silent on
the explicit influence of others in the formation of consumer preferences. This article …

CONJOINT ANALYSIS FOR MARKETING RESEARCH IN BRAZIL.

VR Rao, LE Pilli - REMark: Revista Brasileira de Marketing, 2014 - search.ebscohost.com
This article offers a review from 1971 to the present, methods of conjoint analysis
approaches that are data collection based on stated preferences or choices by consumers …

[PDF][PDF] Understanding consumer preference biases

P Platz, Z Veres - Journal of Applied Economics and Business, 2014 - aebjournal.org
The goal of this article is to identify and group consumer preference biases in purchase
situations. We suppose the contextual dysfunctions of the transitive preferences have:(1) …

[PDF][PDF] Conjoint analysis para pesquisa de marketing no Brasil

VR Rao, LE Pilli - Revista Brasileira de Marketing, 2014 - redalyc.org
Este artigo oferece uma revisão, de 1971 até a atualidade, dos métodos de conjoint
analysis que são abordagens de coleta de dados baseadas em preferências ou escolhas …

[PDF][PDF] The impact of the internet of things on business model innovation: insights from the electric bicycle industry

KA Flüchter - 2014 - research-collection.ethz.ch
The vision of an Internet of Things (IoT), in which virtually all physical things become
connected to the Internet and facilitate a new range of innovative applications and services …

Systems and methods for identifying patient preferences with respect to medical treatment attributes

E Dahan - US Patent 8,762,177, 2014 - Google Patents
Embodiments facilitate determining patient preferences with respect to treatment attributes.
A set of treatment options, comprising attributes, for a medical condition may be accessed. A …

[HTML][HTML] Interrelaciones de los atributos del producto y las preferencias intransitivas

Z Veres, P Platz, T Tarján - … europeas de dirección y economía de la …, 2014 - Elsevier
Se suele pensar que las elecciones de los consumidores son racionales. Sin embargo,
dichas elecciones son, en ocasiones, intransitivas. El presente estudio muestra un …

Ewolucja w zakresie metod wykorzystywanych do badania cen

I Bondos - Prace Naukowe Uniwersytetu Ekonomicznego we …, 2014 - ceeol.com
Ze względu na strategiczne znaczenie polityki cenowej coraz większa uwaga
koncentrowana jest na badaniu ceny, będącej jednym z instrumentów służących …

A Mixed Model Approach to Conjoint Analysis

T Cronje - 2014 - search.proquest.com
In this decision-driven era, it has become vital for modelers to efficiently model consumer
choices and preferences (from a marketing perspective for instance). Conjoint analysis is a …

[PDF][PDF] Overcoming Barriers to Onshore and Offshore Wind Power Development—A Developers' Perspective on the Effect of Support Policies

DB FH, T Präßler - depositonce.tu-berlin.de
Climate change is a severe threat for modern societies. Despite the reoccurring challenges
by inveterate skeptics, it is common consensus that most of the observed increase in global …