Using Social Marketing to Encourage the Purchase of Fuel-Efficient Vehicles

L Watson, AM Lavack - … and consumer perception in social marketing, 2014 - igi-global.com
With a looming future shortage of fossil fuels, how can consumers be convinced to purchase
more fuel-efficient vehicles? To begin to address this basic question, it is necessary to …

Assessing the requirements and viability of distributed electric vehicle supply

J Mo - Moving Integrated Product Development to Service …, 2014 - ebooks.iospress.nl
Climate change has been a serious debate topic in almost every country in the world. The
need to reduce carbon emission is acknowledged universally irrespective of which side of …