Mediated messages flood our daily lives, through virtually endless choices of media
channels, genres, and content. However, selectivity determines what media messages we …

What is it about the music you love that makes you want to hear it again? Why do we crave
a" hook" that returns, again and again, within the same piece? And how does a song end up …

A slogan is an integral component of a brand's advertising platform that helps shape its
identity and define its positioning. While prior literature has focused on the recall of slogans …

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This study was designed based on the notion that when people visit a restaurant repeatedly
their overall enjoyment of the dining experience may decrease due to the nature of satiation …

Songs that convey sorrowful emotions enjoy widespread popularity. The expressions and
effects of negative emotions vary considerably across cultures and musical forms. This study …

Recent studies indicate that the ability to represent absolute pitch values in long-term
memory, long believed to be the possession of a small minority of trained musicians …

This book presents (1) an exhaustive and empirically validated taxonomy of quality aspects
of multimodal interaction as well as respective measurement methods,(2) a validated …

Although multimodal systems have entered the mass market, evaluation methods
specifically tailored to multimodal systems are rather rare and a widely accepted standard …

The question of what makes a good melody has interested composers, music theorists, and
psychologists alike. Many of the observed principles of good “melodic continuation” involve …