RESUMO Já é consensual entre os principais autores da área de customer relationship
management (CRM) ou marketing de relacionamento, a relevância da gestão estratégica do …

As empresas utilizam a gestão de relacionamento com o cliente ou Customer Relationship
Management (CRM) para estabelecer relacionamentos de longo prazo, mantendo seus …

Customer relationship management (CRM) systems track and measure marketing
campaigns over different networks. There are literally many studies associated with the …

In this days, organizations invest in management information systems because they provide
economic value to the business. While the adoption of management information systems in …

Em um cenário de competitividade recrudescente, a gestão de relacionamento com clientes
(CRM) apresenta-se como profícuo diferencial organizacional. A maneira pela qual os …

Tren pemanfaatan teknologi informasi untuk meingkatkan keunggulan kompetitif tidak lagi di
dominasi oleh usaha berskala besar saja. Unit usaha seperti UMKM (Usaha Mikro Kecil …

Nowadays, there are a lot of customer-based companies and organisations, including
banks, that are serving to present services and products to customers with different levels …

It is a consensus among the major authors in the field of customer relationship management
(CRM), or relationship marketing, the importance of strategic management of relationships …

The focus of the progressively important topic brought by Information Technology (IT) today
on Constituent Relationship Management (CRM) as it is called in academia constitutes the …

The advancement of science and technology has led to an unprecedented increase in the
way businesses are done. Organizational performance has become the new focus of …