Although the total number of mobile subscriptions reached 6.8 billion worldwide (ITU, 2013)
confirming in the process that mobile technology is widespread, academic literature has so …

Reliance on mobile phones as the major communication medium in our lives has become
pervasive in recent years. This study extends existing technostress theory by looking at the …

As the use of smartphones for work purposes increases, the term of mobile enterprise is
emerging and rapidly expanding. The mobile enterprise is defined as a work environment …

Retaining consumers and facilitating their continuance are crucial for mobile service
providers. Based on the theories of task-technology fit (TTF) and use-context fit (UCF), a …

Service sector in India is characterised by its evanescence and divergence and accounts for
catering to the needs of 1.22 billion Indians. Intense competition and mobility of technologies …

This research seeks to better understand an individual's use of mobile devices and the
matching fit between type of mobile device and activity. As mobile devices swiftly progress …

Based on the task-technology fit (TTF) theory, we suggest a novel perspective that focuses
on the relations between task attributes and technology characteristics, instead of human …

M-Customer satisfaction affects m-customers‟ future purchase intentions, decisions and
therewithal m-stores‟ future profits. M-store managers should consider drivers of m …

The advents of mobile commerce, marketing and selling have introduced great opportunities
not only to the traditional retail but also to new electronic retail industries. Mobile retailers (m …

Over the last decade, Cloud computing has evolved to dominate the technology landscape.
The amount of research in the field has steadily grown, and enterprises have expressed …