Home-based businesses and their founders represent an important, but under-researched
facet of entrepreneurship. Far from being small, hobby-businesses with little economic …

Purpose The purpose of this paper is to identify the growth motivations of women owning
and managing home-based businesses (HBBs) in Iran. Design/methodology/approach The …

Purpose The purpose of this paper is to explore the marketing of online businesses
operated by ethnic minority entrepreneurs. The authors apply an entrepreneurial marketing …

Purpose–The purpose of this paper is to report on a study that examines an under-
researched area, the use of information and communications technologies (ICT) in …

Purpose–The purpose of this paper is to apply the theoretical lens of liminality to a
consideration of non-traditional entrepreneurial locations. The study exemplifies such …

Many studies have been undertaken to identify the factors affecting the adoption of e-
commerce in a number of different countries. The intent of this study was to understand the …