A Caruana, A La Rocca… - Journal of Marketing …, 2016 - journals.sagepub.com
Simulation games have become widespread in business courses, yet the understanding of their learning effects remains limited. The effectiveness of using simulation in marketing …
D Basten, G Stavrou… - Project Management …, 2016 - journals.sagepub.com
Whereas expectations concerning both process and product are essential for information system development (ISD) project success, research has focused on end-user expectations …
Most existing research on usage behaviour of mobile book-reading applications (apps) has focused on exploring users' initial acceptance; there has been a lack of understanding of the …
Modern day bankers are in immense pressure to stay in the ever-changing online business. So as to stay in the competition, they have to enhance and foresee what their client needs …
H Han, N Chung, C Koo - 인터넷전자상거래연구, 2016 - dbpia.co.kr
The exhibition industry has been a part of the 'smart tourism'context, using smart information technology. Near field communication (NFC) allows exhibition attendees to acquire …
Online Product Recommendafions (OPRs) are increasingly available to online customers as a value-added self-service in evaluafing and choosing a product. Research has highlighted …
J Choudrie, N Spencer - 24th European Conference …, 2016 - researchprofiles.herts.ac.uk
The UK government like many other countries around the globe has moved from classic communica-tion channels of delivering services (face-to-face, or the telephone) to a more …
Although revenues in mobile retail are continuously growing, mobile commerce for complex products such as insurance lags far behind. A basic reason is consumers' perceived misfit of …
Background: Total immunoglobulin E (IgE) is a therapeutic target in allergic diseases. DNA 48 methylation in white blood cells (WBCs) was associated with total IgE in an epigenome …