Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance

K Pauwels, Z Aksehirli, A Lackman - International Journal of Research in …, 2016 - Elsevier
Electronic word-of-mouth (eWOM) is often tracked in volume and valence metrics, but the
topic of conversation may vary from the brand to its advertising to purchase statements. How …

Do professional reviews affect online user choices through user reviews? An empirical study

W Zhou, W Duan - Journal of Management Information Systems, 2016 - Taylor & Francis
With the broad reach of the Internet, online users frequently resort to various word-of-mouth
(WOM) sources, such as online user reviews and professional reviews, during online …

Off the fence, onto the bandwagon? A large-scale survey experiment on effect of real-life poll outcomes on subsequent vote intentions

TWG Van der Meer, A Hakhverdian… - International Journal of …, 2016 - academic.oup.com
Despite decades of scholarly inquiry, the debate on the existence of a bandwagon effect in
politics remains undecided. This article aims to overcome the limitations of previous …

De‐biasing the reporting bias in social media analytics

H Chen, Z Zheng, Y Ceran - Production and Operations …, 2016 - journals.sagepub.com
User‐generated contents (UGC) in social media such as online reviews are inherently
incomplete since we do not capture the opinions of users who do not write a review. These …

[图书][B] Dynamics of National Identity

J Grimm, L Huddy, P Schmidt, J Seethaler - 2016 - api.taylorfrancis.com
The dynamics of national identity have become a topic of increased research interest in
Europe following the breakdown of communist societies in and after 1989 (Ther, 2014) …

The effect of social information on the collective choices of ant colonies

DDR Burns, AB Sendova-Franks… - Behavioral …, 2016 - academic.oup.com
In collective decision making, groups collate social information to inform their decisions.
Indeed, societies can gather more information than individuals—so social information can …

Dialed in: Continuous response measures in televised political debates and their effect on viewers

J Saks, JL Compton, A Hopkins… - Journal of Broadcasting …, 2016 - Taylor & Francis
As a result of emerging debate formats and technological advancements over the years, the
media started using continuous response measures (CRMs) in the form of on-screen …

The French EU referendum discourse in 2005: How is mediated discourse linked to voting intentions, voting behavior, and support?

C Wiesner - Dynamics of National Identity, 2016 - taylorfrancis.com
This chapter discusses indicators of relations between mediated discourse and the changes
in voting intentions, voting behavior, and diffuse and specific support. It is based on a …

Polls, partisanship, and voter decision-making: An experimental analysis

SP Singh, J Roy, P Fournier - Voting experiments, 2016 - Springer
The literature on poll effects focuses primarily on the impact that polls have on aggregate
election outcomes. Seeking to better understand the individual-level dynamics of the …

Examining unconditional preference revelation in choice experiments: a voting game approach

M Interis, C Xu, D Petrolia, K Coatney - Journal of Environmental …, 2016 - Taylor & Francis
If respondents are strategic, voting in choice experiments may violate the common modelling
assumption that everyone votes for his unconditionally most-preferred alternative. This …