The importance of the services' business sector increased dramatically as a main driving
force of GDP particularly in developed countries which highlights the potential impact of an …

Com o avanço de um cenário global cada vez mais competitivo, as empresas têm
procurado maneiras de se diferenciar em relação aos seus concorrentes, adotando …

The purpose of the present research is to investigate the effect of CRM on organizational
performance aspects in 3-to 5-star hotels of Mashhad. To do so, the effect of four CRM …

The implementations of successful Customer Relationship Management (CRM) and Supply
Chain Management (SCM) systems and their associated techniques in order to optimize the …

Marketing de relacionamento é necessário no contexto de serviços profissionais, pois
contribuiu para aprimorar a qualidade e competitividade dos serviços de uma empresa e …

This study examines the correlation between emotional labour management and quality
service delivery effectiveness in the tourism and hospitality industry in Port Harcourt. The …

Tiche, para optar por el título de Ingeniera en Marketing y Gestión de Negocios, CERTIFICO,
que dicho proyecto ha sido prolijamente revisado y considero que responde a las normas …

CRM has been a popular topic since the 90s and several of studies have been conducted by
academic scholars from diverse multidisciplinary fields of study. CRM implementation have …

A explosão informacional, impulsionada, principalmente, pelo uso massivo de serviços da
Web 2.0 é vista como um desafio para as noções tradicionais do CRM, considerando-se …

The South African retail banking industry is a highly competitive industry which has
experienced an increase in customer attrition. A large number of customers showing …