The success of mobile phone-based short messaging service (SMS) commercials as a tool
of promotional marketing depends upon the wording, statement, language, presentation− in …

Abstract The Technology Acceptance Model (TAM) is a theoretical framework that is most
extensively utilized in explaining an individual's acceptance of an information technology or …

Purpose The purpose of this paper is to answer “Why do Chinese consumers use IOT
systems?” and “Do consumers' cognitive and affect experiences moderate the relationship …

In view that smart tourism is a neglected research area and privacy concern is a prevalent
issue that deserves spotlight in smart tourism research, this study seeks to explain …

This study took frequency of use and the adoption process into account to define the
participants and external variables of the research model. School electronic textbooks are a …

Digital transformation refers to changes that digital technologies cause and that influence
various aspects of human life. Previous researchers mainly focused on the impact of the …

Purpose This study aims to explore the factors affecting the adoption of digital reference
services (DRS) among the university librarians in Pakistan. Design/methodology/approach …

Purpose The purpose of this paper is to examine how health scientists' attitudinal, social,
and resource factors affect their data reuse behaviors. Design/methodology/approach A …

This study sets out to validate and test the Technology Acceptance Model in the context of
Ghanaian pre-service teachersâ attitude towards Information and Communication …

Introduction. The rapid change in university libraries setting has necessitated new tools for
searching information, particularly for e-resources by postgraduate student's users. The …