National brands have begun to engage in direct distribution, displaying the brand in its own
biotope. Such operation of flagship stores is one means of forward verticalization. From …

Purpose Behavioral targeting has become a popular marketing strategy among brands as it
enables advertisers to display ads to consumers based on their previous surfing behaviors …

Names: Paris, Mario, editor. Title: Making prestigious places: how luxury influences the
transformation of cities/[edited by] Mario Paris. Description: Abingdon, Oxon; New York, NY …

Purpose Starting from these premises, the aim of the paper is illustrating the role of
experience in urban regeneration projects and to explore how the experience of high quality …

Identifying consumer preferences for luxury is an important concern for many marketers who
manage luxury brands. Luxury brands have traditionally been consumed by only the affluent …

One of the most important assets that luxury firms have is brand value, an intangible asset
influenced by consumer and company-led actions. CSR is a company-led action, which …

El presente estudio busca conocer cada una de las características acerca del concepto de
lujo que poseen los jóvenes de clase social alta del Ecuador, así como identificar las …

I denne bacheloroppgaven vil markedsføring, merkevarebygging og forbrukeratferd være
sentrale fagområder, da vi har fått stor interesse for dette i løpet av vår utdanning. Med …

This chapter overviews how scholars have historically conceptualized luxury and luxury
consumers. It explores how, against the backdrop of a changing marketscape, academics …

The increasing importance of the use of experience in urban regeneration and the design of
contemporary places is inducing cities to engage in constructing suitable images and …