Mobile Commerce (mCommerce) activities include the act of shopping and buying on
mobile devices, along with the more recent emergence of mobile payment systems. Within …

Branded mobile applications (apps) present one of the most promising opportunities for
marketers to reach current and potential customers, sell products or services, and facilitate …

Cloud computing essentially is a scalable, flexible and pay-per-use model for the way IT
services are delivered. It can significantly improve the way a government functions, the …

Purpose The purpose of this research is to identify motivators (ie self-efficacy, perceived
behavioural control and perceived benefits) and inhibitors (ie perceived cost and anxiety) …

The focus of this theoretical paper is to investigate how mobile information and
communication technologies (ICTs) give rise to the notion of organizational fluidity. Drawing …

The authors elucidate the current state of the new millennium phenomenon called mobile
marketing. In the process, they consider the proliferation in mobile technology and devices …

This study investigates how consumer attitudes toward advertising in general affect their
attitudes toward online advertising. It also investigates the moderating role of the personality …

Purpose Although the use of e-book readers has become increasingly widespread, there
are few studies to evaluate e-book user behavior and satisfaction with commercial e-book …

The success of cloud computing adoption depends on several factors. These include how
well task requirements fit the features of the technology and how viable the technology is …

Despite the popularity of mobile applications, the research regarding their usage and non-
usage is scarce. With increasing competition, the Application Life Cycle (ALC) is becoming …