The discursive perspective of market categorization: Interaction, power, and context
Scholars have primarily focused on how language represents categories. We move beyond
this conception to develop a discursive perspective of market categorization focused on how …
this conception to develop a discursive perspective of market categorization focused on how …
[PDF][PDF] From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads
LPA Sharkey - Research in the Sociology of Organizations, 2017 - researchgate.net
This article integrates two approaches À the “categorization as a theoretical tool” and the
“typicality judgment” À that both emphasize audience confusion as a mechanism through …
“typicality judgment” À that both emphasize audience confusion as a mechanism through …