Relationship marketing and customer retention in Bangladesh's food retailing sector

PR Datta - 2018 - uhra.herts.ac.uk
The context of this study is Bangladeshs food retailing sector. The main purpose of this study
is to investigate the relationship between Customer Relationship Marketing (CRM) and …

Korean restaurant atmosphere and impression: Impact on repurchase intention

A Rahayu, TA Koeswandi… - Advanced Science …, 2018 - ingentaconnect.com
This study aimed at examining how atmosphere creates positive impression that affects
repurchase intention at Korean Restaurant. The analysis techniques used were path …

[PDF][PDF] The Impact of Background Music on Customer Purchase Intentions

J Shenje - Journal of Economics and Management …, 2018 - pdfs.semanticscholar.org
Retail supermarkets in Harare have been finding it difficult to differentiate their store
environment based on the traditional components of the retail mix. As such, a quantitative …

Whether Music Affects The Customer Buying Behavior

B Singh - Journal for Studies in Management and Planning, 2018 - journals.edupub.org
Purpose–The objective of this research paper is to know whether background music affects
the customer buying behaviour. It is general thought that music relaxed the human being …