Consumers' redemption behavior of recommended mobile coupons in social network sites
Q Tang, F Liu, S Liu, Y Ma - Management Decision, 2018 - emerald.com
Consumers’ redemption behavior of recommended mobile coupons in social network sites |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …
Strategic application of mobile couponing in Indian market
Abhishek, N Titus - Strategic Marketing Issues in Emerging Markets, 2018 - Springer
Abstract Mobile-coupon (m-coupon), an extension of the traditional coupon which is
accessible on mobile phones, has emerged as one of the promising tools in marketer's …
accessible on mobile phones, has emerged as one of the promising tools in marketer's …
Revolutionizing the supermarket experience: the effect of real time promotions on coupon conversion and brand equity
SF Mimoso - 2018 - repositorio.ucp.pt
Retailers face a complex task in designing promotional strategies in today's business
environment and, since Millennials will revolutionize consumer marketing, it is critical for …
environment and, since Millennials will revolutionize consumer marketing, it is critical for …
EXTREME COUPONING: AN EXPLORATORY STUDY.
JJ ZBOJA, RE GOLDSMITH… - Marketing …, 2018 - search.ebscohost.com
The marketing literature devotes little coverage to the topic of extreme couponing, even
though the consumer minority of heavy coupon users accounts for the bulk of coupon …
though the consumer minority of heavy coupon users accounts for the bulk of coupon …