Humanize your business. The role of personal reputation in the sharing economy
Drawing on the services marketing and sharing economy literature, the study identifies the
leading reputational attributes that boost popularity in sharing economy platforms. As …
leading reputational attributes that boost popularity in sharing economy platforms. As …
Politicians' use of Facebook during elections: Use of emotionally-based discourse, personalization, social media engagement and vividness
Purpose The purpose of this paper is to understand the use of Facebook by Israeli party
leaders during an election period by examining four elements: the type of Aristotelian …
leaders during an election period by examining four elements: the type of Aristotelian …
Impact of humour on firm-initiated social media conversations
Customer engagement is seen as a central measure of marketing effectiveness on social
media; yet, very little is known about the factors that drive it. This research focuses on …
media; yet, very little is known about the factors that drive it. This research focuses on …
The effect of post type and post category on citizen interaction level on Facebook: The case of metropolitan and provincial municipalities in the Marmara Region of …
Local governments use social media tools to inform citizens, promote themselves to their
audiences, collect feedback from citizens and use this feedback as input in the process of …
audiences, collect feedback from citizens and use this feedback as input in the process of …
[PDF][PDF] Investigating the effects of vividness of consumer generated online content on company reputation and purchase ıntention during a crisis situation
L Redaelli - Unpublished master's dissertation]. Tilburg University, 2018 - arno.uvt.nl
The present study examines whether vividness of consumer generated online content and
company crisis influence one's perception of company reputation and one's purchase …
company crisis influence one's perception of company reputation and one's purchase …
This Is How We Do It: Untangling Patterns of Super Successful Social Media Activities
Online social media plays an important role in the marketing communications mix of many
companies. Thus, scholars have recently tried to uncover patterns that have a positive …
companies. Thus, scholars have recently tried to uncover patterns that have a positive …
Creating striking stories for prospects and clients: a study into the use of storytelling on different online marketing platforms in the service industry.
JW Heerink - 2018 - essay.utwente.nl
A lot of research has been done on content marketing and storytelling. However, mostly on
what it is and not on how it should be used. Two studies were conducted to find out which …
what it is and not on how it should be used. Two studies were conducted to find out which …
How Social Media Analytics Can Inform Social Content Strategies: Evidence from Healthcare Sector
N Kordzadeh, DK Young - 2018 - aisel.aisnet.org
Method To perform the quantitative analysis and to account for the differences between
content themes posted on Facebook, we draw on a thematic web of content (Braun and …
content themes posted on Facebook, we draw on a thematic web of content (Braun and …