This chapter presents the findings of a multimodal study that combines a suite of methods,
namely, eye tracking, electroencephalography, and self-reported psychometrics, to …

As of 1993 John Benjamins has been the official publisher of the ATA Scholarly Monograph
Series. Edited by Françoise Massardier-Kenney, under the auspices of the American …

In the present article, we identified the qualitative differences between Statistical Machine
Translation (SMT) and Neural Machine Translation (NMT) outputs. We have tried to answer …

A popular application of machine translation (MT) is gisting: MT is consumed as is to make
sense of text in a foreign language. Evaluation of the usefulness of MT for gisting is …

Consumers' visual perception towards the product's appearance can largely affect their
preference and purchase intention of the product. Recently, the cardboard product, as a kind …

Eye-tracking technology was shown to have the ability to indicate human's cognitive
preferences toward objects. Using eye-tracking technology to study the cognitive …

This chapter posits an empirical methodology to test the degree of equivalence in the
cognitive effort of source text (ST) readers with that of target text (TT) readers and readers of …

This chapter presents an overview on applications of eye-tracking technology in natural
language processing (NLP) and other areas. While traditional NLP techniques mostly rely …

This chapter focuses on the most prolific period of eye-tracking research in Translation
Studies considered against the broad backdrop of the four eras of eye-tracking-based …

Although eye tracking does not yet represent a standard instrument of communication and
media science, it has been used more and more frequently in the last years as single …