Signaling under Bilateral Uncertainty: Do Green Consumers Lead to More Greenwashing?

D Garrido, A Espinola-Arredondo, F Munoz-Garcia - 2019 - rex.libraries.wsu.edu
This paper examines the role of firmsnuncertainty about consumersnenvironmental
concerns in the emergence of greenwashing. We consider a signaling model where a firm …

[PDF][PDF] COLLECTIVE REPUTATION IN TRADE: EVIDENCE FROM THE CHINESE DAIRY INDUSTRY Jie Bai Ludovica Gazze

Y Wang - 2019 - uchicago.edu
Collective reputation implies an important externality. Among firms trading internationally,
quality shocks about one firm's products could affect the demand of other firms from the …