Human capital, service delivery and public service effectiveness and efficiency: A preliminary study

M Majid, S Samad, MDAK Tazilah… - … Journal of Business …, 2019 - myjms.mohe.gov.my
The main purpose of this study was to investigate the relationship between human capital
and service delivery with public service effectiveness and efficiency of Malaysian …

[PDF][PDF] The impact of branding on consumer satisfaction in mobile telecomunications services

M Dzupina, Z Schlosserova… - Economic and Social …, 2019 - esd-conference.com
Current research suggests that consumers are looking for brands that provide them with a
unique, experiential and memorable experience. The companies are making significant …

[PDF][PDF] The Influence of Corporate Social Responsibility (Csr) on Brand Equity

M Dzupina, T Koprda, A Veselei - Economic and Social …, 2019 - researchgate.net
This paper deals with the effects of corporate social responsibility (CSR) on brand equity.
Current research suggests that consumers are looking for brands that provide them with a …

Modifying E-service quality for automotive repair shops

C Randhawa, N Shaw - HCI in Business, Government and Organizations …, 2019 - Springer
Third party automotive repair shops compete with auto dealerships. Lacking the brand
recognition, they need to develop strategies that will enhance customer loyalty. Extant …

Leveraging on the parent brand image to build brand extensions: a consumer's perspective on the Clover Tropika brand in emerging economic areas

P Madlala - 2019 - wiredspace.wits.ac.za
The world is changing at a rapid pace and consumer demands are constantly evolving.
Innovation is key for brands that aim to stay relevant in todays' markets. The brand extension …

Influence of brand experience on brand loyalty: Evidence from mobile money services in Tanzania

J Matonya, JE Jaensson, D Ngaruko - Pan-African Journal of Business …, 2019 - ajol.info
This study aimed at determining the influence of brand experience in generating the loyalty
of customers towards mobile money service brands in Tanzania. It applied an explanatory …

Tüketicilerin otomobil tercihlerinde marka deneyimlerinin rolü

MO Bülbül - 2019 - acikerisim.aksaray.edu.tr
Bu çalışmanın amacı; tüketicilerin sahip oldukları otomobil markalarına yönelik
deneyimlerini belirlemek, bu deneyimlerin marka tatmini, bağlılığı, markaya yönelik tüketim …

[PDF][PDF] Economic and Social Development (Book of Proceedings), 49th International Scientific Conference on Economic and Social Development

D Dukic, T Studzieniecki, J Grzinic - Sciences, 2019 - zbw.eu
Economic and Social Development (Book of Proceedings), 49th International Scientific
Conference on Economic and Social Development Dukic, Darko (Ed.); Studzieniecki …

[引用][C] A influência da Experiência da Marca no Marketing das Cidades

AB Coelho - 2019

[引用][C] The Role of Brand Experience, Attachment and Trust towards Brand Loyalty among Malaysian Automobile Users

N Kepal, UKR Nasir, NAQ Jusoh, NAA Seman