M Dzupina, Z Schlosserova… - Economic and Social …, 2019 - esd-conference.com
Current research suggests that consumers are looking for brands that provide them with a unique, experiential and memorable experience. The companies are making significant …
M Dzupina, T Koprda, A Veselei - Economic and Social …, 2019 - researchgate.net
This paper deals with the effects of corporate social responsibility (CSR) on brand equity. Current research suggests that consumers are looking for brands that provide them with a …
C Randhawa, N Shaw - HCI in Business, Government and Organizations …, 2019 - Springer
Third party automotive repair shops compete with auto dealerships. Lacking the brand recognition, they need to develop strategies that will enhance customer loyalty. Extant …
The world is changing at a rapid pace and consumer demands are constantly evolving. Innovation is key for brands that aim to stay relevant in todays' markets. The brand extension …
J Matonya, JE Jaensson, D Ngaruko - Pan-African Journal of Business …, 2019 - ajol.info
This study aimed at determining the influence of brand experience in generating the loyalty of customers towards mobile money service brands in Tanzania. It applied an explanatory …
Bu çalışmanın amacı; tüketicilerin sahip oldukları otomobil markalarına yönelik deneyimlerini belirlemek, bu deneyimlerin marka tatmini, bağlılığı, markaya yönelik tüketim …
Economic and Social Development (Book of Proceedings), 49th International Scientific Conference on Economic and Social Development Dukic, Darko (Ed.); Studzieniecki …