Drawing on dual-system theory, this study examines the role of desire for online group gaming in online social game addiction. By conducting a longitudinal online survey, we …
C Changchit, R Cutshall, R Lonkani… - Journal of internet …, 2019 - Taylor & Francis
With the ease and availability of high-speed Internet service, online shopping is increasing rapidly. Consumers are moving to more intensive use of the Internet as the technology …
NH Um - Journal of Promotion Management, 2019 - Taylor & Francis
Drawing upon technology acceptance model (TAM), this study investigates the antecedents and consequences of consumers' attitude toward social commerce sites. In addition to the …
RA Clark, DL Haytko, CM Hermans… - Journal of International …, 2019 - Taylor & Francis
China's rapid economic growth and population momentum have precipitated an environmental crisis on an unprecedented scale. Consequently, green consumerism is a hot …
F Xue - Journal of Research in Interactive Marketing, 2019 - emerald.com
Purpose The purpose of this paper is to examine the effects of “social information” in Facebook News Feed ads on American users' advertising responses, including ad …
O Sohaib, K Kang, I Miliszewska - Journal of Global Information …, 2019 - igi-global.com
This article describes how despite the extensive academic interest in e-commerce, an investigation of consumer cognitive innovativeness towards new product purchase intention …
In this study, we advance current knowledge on IS usage behavior by introducing the concepts of time, location, social, and technological use in perceived use context. We …
YM Li, JH Liou, CY Ni - Decision Support Systems, 2019 - Elsevier
With the popularity of social media and mobile device, vendors have more distribution channels for digital coupons than ever before. However, coupon redemption rates are …
Purpose This study aimed to examine the impact of social influence and personal attitudes on users' continuance intention. Based on social influence theory, this study developed a …