This article details an eclectic bibliometric method to study brand personality, identifying
theoretical buildings and possible emerging research topics across marketing science fields …

The development and increased use of social media by the consumers has brought new
challenges for brands and marketeers. Relying on the relational paradigm and being aware …

Marketer-generated content influence the fans' responses to social media. Provide the right
content to the right target audiences at the right time could increase online engagement …

A great amount of user-generated content (UGC) is brand-related and therefore consumers
are gaining more influence over consumers' purchase intentions of products and brands …

Teknolojideki ilerlemelerle birlikte rekabetin yüksek olduğu bilişim sektöründe, şirketler
yoğun rekabete bir çözüm olarak markalaşmaya yönelmektedir. İnternet kullanımının …