Digital marketing is a domain where data analytics are a key factor to gaining competitive
advantage and return of investment for companies running and monetizing digital marketing …

This study investigated the impact of drivers of e-government, particularly social CRM,
citizen trust, and quality of electronic services, on citizen satisfaction with e-government …

Abstract Information systems (IS) research has always been one of the leading applied
research areas in the investigation of technology-related phenomena. Meanwhile, for the …

This research work addresses a problem of social media domain where identification of
potential customer base for advertisement is the objective of this work. Social media …

It has been demonstrated that technology enabled collaborative learning leads to positive
effects on knowledge gain, skill acquisition, and student perceptions. Thus, it's unsurprising …

Este artículo presenta la revisión de la literatura científica dirigida al estudio y análisis del
estado actual de investigaciones relacionadas con la aplicación de métodos y modelos …