C Shi, R Song, X Qi, Y Song, B Xiao… - ICC 2020-2020 IEEE …, 2020 - ieeexplore.ieee.org
Advertising income depends on the amount of clicks by users of websites and mobile applications. However, the emergence of click fraud greatly reduces the real benefits of the …
Online advertising, also known as web advertising or Internet marketing, is the means and process of promoting products and services on the Internet, and it has been one of the …
N Gohil, AD Meniya - 2nd national conference on research trends …, 2020 - researchgate.net
In today's scenario, web advertising has a very important role for promotion of any business through keywords. And due to this the capacity of click fraud to impact business models …
SŞ Kaya, B Çavdaroğlu, KS Şensoy - … Research in the Balkans: XIII Balkan …, 2020 - Springer
Most of the marketing expenditures in mobile advertising are conducted through real-time bidding (RTB) marketplaces, in which ad spaces of the sellers (publishers) are auctioned for …