[图书][B] Cybercrimes: Critical issues in a global context

A Lavorgna - 2020 - books.google.com
This new textbook offers a systematic introduction to a wide array of cybercrimes, exploring
their diversity and the range of possible responses to them. Combining coverage of …

ClickGuard: Exposing hidden click fraud via mobile sensor side-channel analysis

C Shi, R Song, X Qi, Y Song, B Xiao… - ICC 2020-2020 IEEE …, 2020 - ieeexplore.ieee.org
Advertising income depends on the amount of clicks by users of websites and mobile
applications. However, the emergence of click fraud greatly reduces the real benefits of the …

Threats to online advertising and countermeasures: A technical survey

MYK Chua, GOM Yee, YX Gu, CH Lung - Digital Threats: Research and …, 2020 - dl.acm.org
Online advertising, also known as web advertising or Internet marketing, is the means and
process of promoting products and services on the Internet, and it has been one of the …

[PDF][PDF] A Survey on Online Advertising and Click fraud detection

N Gohil, AD Meniya - 2nd national conference on research trends …, 2020 - researchgate.net
In today's scenario, web advertising has a very important role for promotion of any business
through keywords. And due to this the capacity of click fraud to impact business models …

Detection of click spamming in mobile advertising

SŞ Kaya, B Çavdaroğlu, KS Şensoy - … Research in the Balkans: XIII Balkan …, 2020 - Springer
Most of the marketing expenditures in mobile advertising are conducted through real-time
bidding (RTB) marketplaces, in which ad spaces of the sellers (publishers) are auctioned for …