[PDF][PDF] The sustainability claims' impact on the consumer's green perception and behavioral intention: A case study of H&M
T Javed, J Yang, WG Gilal, NG Gilal - Advances in Management …, 2020 - researchgate.net
The purpose of this paper is to investigate whether various kinds of sustainability claims
based on the supply chain drive different extents of green psychological variables and …
based on the supply chain drive different extents of green psychological variables and …