Inhibitors of social media as an innovative tool for advertising and MARKETING communication: Evidence from SMEs in a developing country
Innovative marketing has given rise to practitioners' and scholars' attention in the 21st-
century market. Given this, social media marketing has become the order of the day when …
century market. Given this, social media marketing has become the order of the day when …
Challenges of Industry 4.0 in SME businesses
This paper problematizes and discuss a change towards new business models in order to
highlight some basic challenges of digital transformation needed for Industry 4.0. A …
highlight some basic challenges of digital transformation needed for Industry 4.0. A …