Mining government tweets to identify and predict citizens engagement

N Siyam, O Alqaryouti, S Abdallah - Technology in Society, 2020 - Elsevier
The rise of social media offered new channels of communication between a government and
its citizens. The social media channels are interactive, inclusive, low-cost, and …

[PDF][PDF] Social networking brand engagement using creative brand content experiences

KO San, AB Sade, L Seduram - International Business Research, 2020 - academia.edu
In today‟ s environment, societies are free to create and browse online content; marketers
therefore to face vexing challenges in drawing expressive social media users to engage with …

[PDF][PDF] „Baltic Buy “marketingo komunikacijos socialiniuose tinkluose analizė

T Mikalauskas - 2020 - vdu.lt
Marketingo komunikacija socialiniuose tinkluose yra vykdoma skelbiant įmonės sukurtu
turiniu. Tinkamai pasirinktas turinys yra vienas iš sėkmingiausių marketingo priemonių …