Review of literature is a very critical part of the research journey. The tenacity of this
research was to explain a step-by-step guide to expedite understanding by presenting the …

Globalization not only leads the trade and businesses across borders, countries and
continents, but also bring along the emergence and development of the concept of tourism …

Contemporary business organizations are consistently innovating their data generation.
analysis and dissemination capabilities for bringing efficiency and effectiveness in their …

The hasty outburst of the novel coronavirus COVID-19 has elevated the voices due to
upsurge disease cases being reported across the continents. The COVID-19 is the seventh …

Real-time information through the Internet of Things (IoT) enabled devices to give advantage
in many walks of life. It gives opportunities to estimate & illustrate the social implications of …

Marketing automation, neuro marketing, and users' personalization have been booming with
the rise of Internet revolution and digital marketing. Due to the accumulation of rich …

Ease of doing business index provides aggregate figures of country‟ s operational business
environment. World bank publishes ease of doing business reports, ranking respective …

Sharing of ideas, opinions or any information with the help of the medium of virtual networks,
online communities and computer-based innovations is known as social media. Blogs …

Artificial intelligence (AI) has been reshaping marketing in many ways during recent years.
While AI technologies and the rise of big data have enabled innovative ways to practice …

Since time immemorial the humans have found a way to communicate. And now in the age
where we have entered a digital world all applications and websites are centred on in …