Purpose The purpose of this paper is to extent the theory of planned behaviour (TPB), when
extended by self-identity and religious commitment (RC), and is able to predict Muslim …

Understanding the psychological aspects that influence fans' attachment to a sporting event
can help shape its legacy as well as preparations for similar future events. Using theories of …

Elite sport provides an exciting and dynamic emotional experience for spectators. Social
marketers using sport sponsorship to promote health messages are yet to consider the …

Page 1 Vilém Kunz ∎ Společenská odpovědnost ve sportu Implementace CSR do sportovních
organizací ∎ CSR v českém sportovním prostředí ∎ Zámořské profesionální ligy a CSR ∎ CSR …

Recent research has pointed out that non-technical problems, rather than technical
problems, are mainly responsible for the obstacles facing the development of the biodiesel …

Football is an industry driven by emotions. Fans experience many different emotions related
to their teams. This paper aims to inspect how emotions impact attendance at football …

Most studies of fan loyalty in sports marketing only focus on spectator attachment and athlete
brand equity. There are not many studies examine fan loyalty formation toward the …

This study aims to obtain an overview of hedonic shopping value, a description of behavioral
intention, and the magnitude of the influence of hedonic shopping value on behavioral …

Low carbon construction has recently become an international issue as construction
companies, governments, and communities have witnessed an increasing concern about …

The effect of quality and leverage on the image transfer model: the moderating role of
involvement | Emerald Insight Books and journals Case studies Expert Briefings Open Access …