Purpose Cloud computing is a major enabling technology for Industry 4.0 and the Big Data
era. However, cloud-based firms, who establish their businesses on cloud platforms, have …

Isso não é uma pirâmide: revisando o modelo clássico de dado, informação, conhecimento e
sabedoria Page 1 Ci.Inf., Brasília, DF, v.49 n.2, p. 67-87, maio/ago. 2020 67 Isso não é uma …

Growing attention has been paid to the science of marketing over the last few years, given
their influence in business science and marketing in particular. This work implements a …

With the growing use of business analytics (BA), organisations have benefited from new
ways to extract value from data and drive strategic, evidence-based decision making …

Researchers have consistently shown that a supportive culture is one of the most crucial
success factors in the implementation of any big data solution. Creating a culture that …

More than thirty years have passed since the first drafts of the classical data-information-
knowledgewisdom (DIKW) model appeared in the scientific literature. After that-in a society …

In seinem Fachbuch" Recruiting 4.0-Big Data für KMU-Nutzung von Wettbewerbsvorteilen
für den deutschen Mittelstand durch zielgerichteten Big Data-Einsatz im Recruiting" …

The rapid accumulation of data from different sources and in various forms has increased
the interest of researchers in big data. The idea of big data analytics emerges at the same …

Sažetak The following master thesis “The Influence of Big Data on Retail Activities and
Retail Performance” is aimed to define big data and big data analysis, and to evaluate its …

Executive summary Data valorization is becoming more and more relevant, since
companies increasingly adopt digital technologies and rely on them to support their …