We aim to analyze the evolution and the social and intellectual structure of relationship
marketing/CRM scientific field and develop a research agenda. We performed a systematic …

ABSTRACT The New Public Management has encouraged the adoption of managerial tools
by the public administration. In this context, the Citizen Relationship Management (CiRM) …

Interaction of companies with customers in the form of customer relationship management
has changed significantly. Identifying characteristics of different customers and allocating …

O aumento da concorrência e o desenvolvimento tecnológico, a que se tem vindo a assistir
nas duas últimas décadas, têm provocado uma urgência às empresas para se destacarem …

Abstract Small and Medium Enterprises (UKM) in Indonesia are still managed traditionally
since the touch of information technology is not optimal. On the other hand, the number of …

In this study, a new model of combining variables affecting the classification of customers is
introduced which is based on a distribution system of goods and services. Given the …

The current study primarily aims to develop a dictionary system for tracing mobile phone
numbers for call centers of mobile communication companies. This system tries to save the …

The gig economy has played a significant role in the country's economic development and
has led to the growth in the employment of the people worldwide by supplementing the …

In the last decades, customer management has had a significant impact on marketing
discipline. This chapter is a substantial review of the past, present and future of customer …

This empirical study investigated relationship marketing: customer relationships
management as a strategy to win back high-net-worth individuals'(HNWIs) trust and …