Examining the relationship between customer bonding, customer participation, and customer satisfaction
This study empirically analyzes the relationship between customer bonding, customer
participation, and customer satisfaction. It uses data from 804 VIP customers of South …
participation, and customer satisfaction. It uses data from 804 VIP customers of South …
Factors influencing the adoption of sharing economy in B2B context in China: Findings from PLS-SEM and fsQCA
The birth of the sharing economy (SE) has been linked to a paradigm shift towards
sustainable consumption, resulting from economic, environmental, and societal pressure. As …
sustainable consumption, resulting from economic, environmental, and societal pressure. As …
Customer experience in the business-to-business context, drivers, measures and consequences
AAS Almoraish - 2021 - stax.strath.ac.uk
The concept of customer experience (CE) has received increasing attention since the 1990s
as researchers in the marketing field have sought to understand its relationship with …
as researchers in the marketing field have sought to understand its relationship with …