This review expands our insight into the ways the required adaptation to digital channels
caused by COVID-19 has affected the creation of brand equity through social media …

There are a range of studies on Dynamic Capabilities (DC) even though the knowledge
existing on their measuring/operational implementation remains incipient, with this …

This research aims to examine the effect of customer orientation on SME performance, and
the role of adoption of social media on the relationship between customer orientation and …

Purpose The purpose of this paper was to examine how small-and medium-sized hospitality
organisations engage with social media and how social media data are used by their …

This study assessed the effect of adaptive capability and social media agility on survival
firms in multiple industries in five countries. Furthermore, it established the mediating effect …

The aim of this paper is to indicate how the relational and digital competencies of individuals
impact value creation processes during a cooperation between companies in a digitized …

Penelitian ini mengkaji pengaruh penerapan inovasi produk dan media sosial terhadap
kinerja perusahaan keuangan dan juga melihat dampak Covid-19. Populasi penelitian ini …

This study is aimed at exploring the factors that encourage the use of social media marketing
in Café & Resto sector, as well as to find out its benefits. Using a descriptive exploratory …

Manajemen dan nilai pelanggan adalah masalah empiris utama dan teoritis dalam
manajemen pemasaran dan manajemen strategis. Namun, belum banyak yang diketahui …

This review expands our insight into the ways the required adaptation to digital channels
caused by COVID-19 has affected the creation of brand equity through social media …