[PDF][PDF] Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs
Due to lack of sources, SMEs face certain problems when applying innovative activities.
Since marketing communication tools enable to perform innovative actions, SMEs' usage of …
Since marketing communication tools enable to perform innovative actions, SMEs' usage of …
[PDF][PDF] The Influences of the Usage of Marketing Communication Tools on Innovations of the Functional Areas of Businesses: Perspectives for the Mining Industry.
M Civelek, A KLJUČNİKOV, Ľ KMECO… - Acta Montanistica …, 2021 - researchgate.net
The usage of marketing communication tools has always been a potent strategy for
businesses to increase their performances and profitability in all sectors, including the …
businesses to increase their performances and profitability in all sectors, including the …