During the last decade, research on new technologies such as virtual reality and augmented
reality in the context of marketing has gained notable attention from the marketing …

The objective of this paper is to conduct a systematic review of the literature on online
consumer reviews (OCRs) in order to provide understanding of the multi-featured nature and …

With the integration of social media and e-commerce, social media review platforms provide
consumers with a place to share information and create electronic word of mouth (e-WOM) …

Background Chronic obstructive pulmonary disease (COPD) has become one of the most
critical public health problems worldwide. Because many COPD patients are using video …

Influencers are ordinary individuals who have amassed large followings by demonstrating
expertise in various niches on social media sites. We aim to propose (1) the visual …

Despite a growing body of work on the impact of cultural orientation on consumers' attitudes
and behavior, research investigating the effects of individualism-collectivism in social media …

Purpose This study aims to examine the effects of three green information quality
dimensions–persuasiveness, completeness and credibility–on green brand evaluation and …

Purpose The purpose of this paper is to provide a comprehensive review on electronic word-
of-mouth (eWOM) credibility. Further, the authors propose a comprehensive and integrated …

This study examines the impacts of social influence, which are manifested by popularity and
source credibility, on social endorsement in social Q&A community; and how the relationship …

Social recommender systems have transformed how consumers seek product-or service-
related information. Based on Bagozzi's self-regulation framework, this study examines the …