Impact of content characteristics and emotion on behavioral engagement in social media: literature review and research agenda
We present a review of N= 45 studies, which deals with the effect of characteristics of social
media content (eg, topic or length) on behavioral engagement. In addition, we reviewed the …
media content (eg, topic or length) on behavioral engagement. In addition, we reviewed the …
How to engage consumers through effective social media use—Guidelines for consumer goods companies from an emerging market
G Aydin, N Uray, G Silahtaroglu - Journal of theoretical and applied …, 2021 - mdpi.com
This study aims to establish actionable guidelines and provide strategic insights as a means
of increasing the social media effectiveness of consumer brands. Post-related factors in …
of increasing the social media effectiveness of consumer brands. Post-related factors in …
The role of customer engagement in cultivating relationships with automotive Facebook brand pages
TM de Silva - Online Information Review, 2021 - emerald.com
Purpose The study aims to provide a theoretical framework of how information,
entertainment and social interaction value associated with automotive Facebook brand …
entertainment and social interaction value associated with automotive Facebook brand …
Association rules analysis between brand post characteristics and consumer engagement on social media
Z Zhao, Y Liu, J Wang, B Wang, Y Guo - Engineering Economics, 2021 - inzeko.ktu.lt
Brands are increasingly using social media to create and manage posts to initiate and
maintain consumer engagement. Based on the theory of consumer engagement, a …
maintain consumer engagement. Based on the theory of consumer engagement, a …
Human Factors in Social Media
This chapter begins with social media by discussing definitions and typologies of social
media, followed by the introduction of major features that characterize various types of social …
media, followed by the introduction of major features that characterize various types of social …