Customization of products or services is a strategy that the business sector has embraced to
build a better relationship with the customers to cater to their individual needs and thus …

The main purpose of this paper is to provide a theoretically grounded discussion on big data
mining for customer insights, as well as to identify and describe a research gap due to the …

This study aims to review the existing literature on big data applications in banking using a
bibliometric analysis approach. This approach describes citation rates, research outputs …

The ongoing COVID-19 pandemic has enhanced the impact of digitalisation as a driver of
transformation and advancements across almost every aspect of human life. With the …

In this chapter, a study about how Italian SMEs understand and use FinTech technologies is
presented. The study focuses on FinTech-aided banking services, in particular, due to the …

As a result of changes in approach from traditional to virtual banking system, security in data
exchange has become more important; thus, it seems essentially necessary to present a …

The chapter examines the roles of data science and big data analytics to forensic
accountants and fraud detection. It also considers how data science techniques could be …

The business planning process can be considered a strategic phase of any business. Since
the business plan is a management accounting tool, countless approaches can be adopted …

The internet of things (IoT) is an innovative and advanced high-level IT development that
provides the connection between a large network of devices equipped with numerous …

Credit card fraud is a growing problem that affects cardholders around the world. The credit
models include the methods that are called today the techniques of data mining …